A practical sequence, not a promise of rankings, leads, or revenue. Verify every fact and record real outcomes.
Establish the baseline
Create a simple baseline before changing multiple channels.
- 20 minRecord the current public facts, contact path, review count, and last useful post without grading the shop.
- 20 minVerify the shop name, location, hours, phone, website link, and current service fit in public listings.
- 20 minTest the website’s primary contact path from a phone and note the first unclear or broken step.
Correct the foundations
Fix one customer-facing handoff using only facts the shop can support.
- 20 minCompare the shop name, phone, hours, location, and website link across the website and Business Profile.
- 20 minCorrect one inaccurate public fact, then verify the saved version.
- 20 minTest the primary contact path from a phone and record any broken handoff.
Put the process into use
Run one repeatable activity, then document what actually happened.
- 20 minList the services the shop currently accepts and remove unsupported or outdated claims.
- 20 minAdd a clear next step beside one high-intent service page.
- 20 minAsk the front desk which public question creates the most avoidable back-and-forth.
Review and choose the next move
Use observable outcomes, not ranking promises or activity alone.
- 20 minCompare the new baseline with the starting point using inquiries, suitable requests, booked work, and completed sales where available.
- 20 minKeep the activity the shop can support; revise or stop work that created no useful signal.
- 20 minChoose one verified priority for the next 30 days instead of expanding every channel.